One of the largest and most widely distributed brands of auto glass repair and replacement, Safelite, has just been named as one of the recipients of the Angie’s List Super Service Award, which is given to businesses that meet a rigorous set of requirements for that honor. The President and CEO of the auto glass repair brand, Tom Feeney, has already released a comment regarding the award, calling it the type of validation that makes all of the company’s efforts at consumer satisfaction worthwhile.
The auto glass repair brand had to meet some prerequisites to even qualify as a candidate for the award. For example, Angie’s List requires that those up for the Super Service Award meet the functioning guidelines described on their website. Furthermore, the business should also as few reports (negative ones, that is) as possible.
To clarify, it is necessary to understand how Angie’s List operates. Angie’s List is basically an aggregation center online that puts together various and validated consumer reviews for companies and practitioners in the service industry. In other words, it is something like a service industry reviews equivalent of the aggregation site for film reviews, Rotten Tomatoes. However, it is worthwhile to point out that while both sites make a point of putting together only verified reviews from verified sources, Rotten Tomatoes relies on “experts” such as film critics or newspaper film reviewers for their material, whereas Angie’s List is built very soundly on a consumer-driven foundation. The reviewers on Angie’s List are the consumers themselves, who undergo a verification process too (as do their reviews) in order for the website to ascertain that the reviews or reports are valid and that no foul play—as, say, a company member posting a glowing review of his own company—crops up on the site.
Members of Angie’s List are also capable of posting or submitting negative reports on a company’s services, partly to provide others with an account of what happened for them in their dealings with the company and partly to incite a Complaint Resolution process. This, taken together with a
Hence, for the auto glass repair company Safelite to qualify as a candidate—and recipient—of the prestigious Angie’s List award, it would have to have very few negative reports submitted for it along with very high marks in the reviews posted for its services. As the auto glass repair company had these as well as compliance with the Angie’s List guidelines on how service businesses should operate, it managed to nab the award. The award is probably a very good thing for the company right now, considering that it was only recently facing serious flak for a pricing system discovered by a local news team that saw more than a few consumers disgruntled.
Windshield Replacement Phoenix
3001 N. Randolph Road #GF4
Phoenix, AZ 85014
(602) 792-5954
http://www.windshield-replacement.com
