The Missoula Food Bank announced early this month that it would be running a holiday drive for food in order to keep up with the rising demand for stock, and the local Safelite Auto Glass is going to be helping by serving as a collection venue. The Food Bank is a non-profit and private organization dedicated to solving the issue of hunger in its county. While the food bank claims to receive as much as approximately 900,000 lbs of food per year from its donors—with monetary donations not even being included in the figure—the number of clients and demand for food has apparently been rising, so much so that between June and December of this year, the figure grew by 10 percent.
The root of the growing demand is obvious, of course. The recession has been adversely affecting many homes for some time now, and as economic analysts say, it is probably going to get worse before it even gets better. In the face of such bleak projections of the future, jobs have been getting even harder to acquire and capital for businesses running into hiding. The result is bankruptcy for a lot of people, with many families being unable to feed themselves without assistance.
This is a bitter holiday season for such homes, and the Missoula Food Bank’s drive intends to try and alleviate some of the bitterness. The aim of the drive is apparently to bring in about $175,000 as well as 75,000 lbs of food for the holiday season. Several businesses in the area have already assured the food bank of assistance, with some—such as the Safelite auto glass repair shop—acting as drop-off locations where possible donors can leave their offerings. The food bank is also accepting more than money and food, for those who cannot afford to give either: it is calling in volunteers to help with the holiday season.
Events such as these are not only reminders of a nation’s struggle against hard economic environments: they can also be reminders of how people can come together during a crisis. Already the Missoula public is reacting to the call for donations, and businesses are coming in to pledge their support. Businesses, in particular, stand to benefit a great deal from this sort of outreach: with business being so focused on social networks nowadays, it is more important than ever before to establish a strong bond with the community. Safelite Auto Glass, for example, is known for building strong bridges with its local communities wherever it is located, and the auto glass repair brand’s participation in this event is yet another instance where it not only gets something for itself by having its name publicized but gets something for others as well by helping.
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